As Big Ass Fans, we knocked air movement out of the park in industrial facilities, air-conditioned spaces and homes. So our customers came to us with other problems. One we heard over and over again: employers’ once-bright lights now glowed a dim yellow, making it difficult for workers to do their jobs and forcing maintenance teams to constantly replace bulbs. Those inefficient bulbs also kept energy costs high.
So we added leading lighting experts to our herd of engineers. They visited our customers’ facilities and saw their problems firsthand. The result? Big Ass Light: saving money, energy and time with customized, cutting-edge lighting designs and the world’s best fixtures.
THE BIG ASS METHOD
We take the same approach with lights as we do with fans. That means selling directly to our customers, so we can better understand their problems. It means putting our lights through the same rigorous testing at our research-and-development laboratory as every other product we make. It means not stopping until we’ve built the best fixtures we can…and then starting all over again to make them even better. Just like with fans, our lights aren’t half-assed—they’re Big Ass. And that’s precisely why there’s No Equal™, no matter what we make.